Our Story

The Surtee Group (The Power of Trading (Pty) Ltd) is a company incorporated in South Africa and has grown over the last thirty years to become one of the most highly recognised high-end fashion retailers in the country, with the Surtee family having in excess of 29 years of experience in the South African retail industry.

United by our love for fashion and business, we strive to redefine the benchmark for luxury retail, crafting experiences steeped in sophistication, refinement, and meticulous attention to detail. The Surtee Group boasts a highly efficient Head Office, meticulously divided into distinct departments. Within each sector—Finance, Brand Management, Marketing, Visual Merchandising, Logistics, Planning and E-Commerce—we ensure seamless operations and unwavering commitment to excellence.

The company operatess 94 boutiques and 2 e-commerce sites, comprising the multi-branded stores Levisons and the mono-brand boutiques namely, Giorgio Armani, Michael Kors, Lacoste, Hugo Boss, VERSACE, TOD’S, Salavtore Ferragamo, Versace Jeans Couture, Emporio Armani, Burberry, Jimmy Choo, Luminance, Paul Smith, Coach and Armani Exchange.

The boutiques are located in the country’s premier shopping malls such as Sandton City, Hyde Park Corner, Mall of Africa, Menlyn Mall, V&A Waterfront and OR Tambo International Airport Duty Free, which attract not only high-income South African consumers but also an ever-increasing number of tourists.